Automation ROI
calculator
Most people size up an automation project by counting hours saved. That is usually less than a tenth of it. Put your real numbers in.
Time
Fully loaded means salary plus taxes, tools and overhead — not the gross hourly rate.
Running costs
The second box is real: hosting, API calls and the odd fix. On Cloudflare it is usually single digits.
Mistakes
Count the whole cost: the redo, the refund, the apology call, the shipment that went to the wrong address.
What that person does instead
This is the line most calculators skip and the one that usually dominates the total. Keep it conservative — it is the easiest number on this page to talk yourself into.
The build
A quote you are weighing up, or a budget you have in mind. Everything above is measured against this number, so put in whatever figure you are actually deciding on.
Runs in your browser. No email required to see the result.
Your estimate
Where the money actually comes from.
Benefit, first twelve months
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Return on the €9,000 build, year one
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Until it has paid for itself
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Net in your pocket after the build is paid
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An estimate built on your own guesses, discounted where you said you were unsure. The method is written up here →
Now let's check it against reality.
Twenty minutes on your actual process. I will tell you which of these four numbers is the one that really moves.